Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the
Internet. The Internet has brought many unique benefits to marketing including low costs in distributing
information and media to a global audience. The interactive nature of Internet media, both in terms of
instant response, and in eliciting response at all, are both unique qualities of Internet marketing.
Internet marketing ties together creative and technical aspects of the internet, including design,
development, advertising and sales. Internet marketing methods include search engine marketing, display
advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.
Definition and scope
Internet marketing is the process of growing and promoting an organization using online media. Internet
marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that
website is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and websites,
including search engine marketing, public relations, social media, market research, email marketing, and
direct sales. The Internet marketer selects the best of these vehicles, given the organization's goals
Internet marketing is associated with several business models. The model is typically defined by the
goal. These include e-commerce, where you sell goods directly to consumers or businesses; publishing,
where you sell advertising; and lead-based sites, where an organization generates value by getting sales
leads from their site. There are many other models (nearly infinite, actually) based on the specific
needs of each person or business that launches an internet marketing campaign.
Some of the benefits associated with Internet marketing include the availability of information.
Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any
day. Companies that use Internet marketing can also save money because of a reduced need for a sales
force. Overall, Internet marketing can help expand from a local market to both national and
international market places. Compared to traditional media, such as print, radio and TV, Internet
marketing can have a relatively low cost of entry.
Since exposure, response and overall efficiency of Internet media is easy to track, through the use of
web analytics for instance, compared to traditional "offline" media, Internet marketing can offer a
greater sense of accountability for advertisers. Internet marketing, as of 2007 is
growing faster than other types of media. 
Since Internet marketing requires customers to use newer technologies than traditional media, not all
people may get the message. Low speed Internet connections can cause difficulties. If companies build
overly large or complicated web pages, Internet users may struggle to download the information on dial
up connections or mobile devices.
Internet marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making
an online purchase. Some e-commerce vendors have implemented liberal return policies and in store pick
up services to reassure customers.